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~institution:"American Marketing Association"
~institution:"Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences"
~isPartOf:"Fall Conference / Abstracts of papers"
~isPartOf:"Proceedings of the ... AMA annual marketing conference"
~subject:"Environmental Footprint"
~subject:"Marketing management"
~subject:"Marketing"
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Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
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Proceedings of the ... AMA annual marketing conference
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Marketing strategies for a tough environment
LaPlaca, Peter L.
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contributor
)
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1980
Persistent link: https://www.econbiz.de/10001477616
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Broadening the concept of marketing
Sparks, David L.
(
contributor
)
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American Marketing Association
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1970
Persistent link: https://www.econbiz.de/10000562049
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