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~institution:"American Marketing Association"
~institution:"Institut für Medien- und Konsumentenforschung <Erding>"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
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7
Konsumentenverhalten
7
Marketing management
6
Marketingmanagement
6
Marketing
5
Marktforschung
5
Market research
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Beziehungsmarketing
3
Marketing theory
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Marketingtheorie
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Relationship marketing
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Corporate Social Responsibility
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Corporate social responsibility
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15.09.1991
1
Advertising
1
Brand management
1
Deutschland
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Deutschland <Bundesrepublik>
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Germany
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Markenimage
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Media usage
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Arnold, Todd J.
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American Marketing Association
Institut für Medien- und Konsumentenforschung <Erding>
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
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Summer Educators' Conference <2012, Chicago, Ill.>
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ECONIS (ZBW)
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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2
Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft
;
…
-
München : Hubert Burda Media
;
Erding : IMUK
;
München …
;
…
-
1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
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