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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~person:"Bellenger, Danny N."
~person:"Malter, Alan J."
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
3
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
4
Contemporary marketing thought
Greenberg, Barnett A.
(
ed.
);
Bellenger, Danny N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10012874305
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