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~institution:"American Marketing Association"
~language:"eng"
~subject:"Markt"
~subject:"Organisatorischer Wandel"
~subject:"Organizational change"
~type_genre:"Konferenzschrift"
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
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