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~institution:"American Marketing Association"
~person:"Anderson, Paul F."
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reference book"
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Dictionary of marketing terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
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