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~institution:"American Marketing Association"
~person:"Brown, Tom"
~person:"McTavish, Ronald"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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03.12.1989
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American Marketing Association
Winter Educators' Conference <2008, Austin, Tex.>
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ECONIS (ZBW)
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Marketing
theory
and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003736879
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Linking marketing and technology strategies : December 3 - 5, 1989
McTavish, Ronald
(
contributor
)
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1990
Persistent link: https://www.econbiz.de/10000844090
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