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~institution:"American Marketing Association"
~person:"Evans, Kenneth R."
~type_genre:"Article in book"
~type_genre:"Bibliography included"
~type_genre:"Congress Report"
~type_genre:"Konferenzschrift"
~type_genre:"Multi-volume publication"
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Evans, Kenneth R.
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
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