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~institution:"American Marketing Association"
~person:"Kerin, Roger A."
~person:"Pond, George A."
~person:"Weber, Jürgen"
~type_genre:"Lehrbuch"
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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