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~institution:"American Marketing Association"
~subject:"Online-Handel"
~subject:"Werbung"
~type_genre:"Gutachten"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Consumer Behaviour"
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Online-Handel
Werbung
Consumer behaviour
29
Konsumentenverhalten
29
Marketing management
23
Marketingmanagement
23
Marketing
20
Marketing theory
11
Marketingtheorie
11
Market research
10
Marktforschung
10
Internet marketing
9
Online-Marketing
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Relationship marketing
8
Welt
7
World
7
Advertising
5
Artificial intelligence
3
Brand management
3
Green marketing
3
Künstliche Intelligenz
3
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3
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3
Selling
3
Social Web
3
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3
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3
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USA
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3
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2
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2
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Gutachten
Handbuch
Konferenzschrift
Collection of articles of several authors
1
Conference proceedings
1
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1
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English
5
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Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Cutright, Keisha
1
Im, Subin
1
Malter, Alan J.
1
Peres, Renana
1
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American Marketing Association
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
European Advertising Academy
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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ECONIS (ZBW)
5
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
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2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
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