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~institution:"American Marketing Association"
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Proceedings of the ... AMA annual marketing conference
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Marketing management : a quarterly business management publication of the American Marketing Association
American Marketing Association
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Chicago, Ill. : AMA
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1.1992 -
Persistent link: https://www.econbiz.de/10000536947
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Marketing strategies for a tough environment
LaPlaca, Peter L.
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1980
Persistent link: https://www.econbiz.de/10001477616
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