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~institution:"Arbeitsgemeinschaft für Marketing"
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Brand equity
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Brand management
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Controlling
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Rumler, Andrea
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Stumpf, Marcus
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Arbeitsgemeinschaft für Marketing
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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International Institute of Social and Economic Sciences
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RWTH Aachen
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Bauhaus-Universität Weimar
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Bauhaus-Universitätsverlag Weimar
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Brandenburgische Technische Universität Cottbus-Senftenberg
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EconWPA
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Fakulteta za Management, Univerza na Primorskem
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Graduate School of Management, St. Petersburg State University
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IESE Business School, Universidad de Navarra
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Information Resources Management Association
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Lithuanian Academy of Physical Education
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Lithuanian University of Agriculture
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Siauliai University
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Springer Fachmedien Wiesbaden
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Technische Universität Dresden
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Uni-Edition GmbH
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Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
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Universität Bremen / Lehrstuhl für Innovatives Markenmanagement
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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PraxisWissen : German journal of marketing
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PraxisWissen, german journal of marketing
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ECONIS (ZBW)
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Marken- und Kommunikationscontrolling
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2016
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