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~institution:"Arthur Andersen and Co. <London>"
~institution:"Canada / Dept. of Industry, Trade and Commerce / Industrial and Trade Enquiries Division"
~institution:"Deutsch-Amerikanische Handelskammer <New York, NY>"
~institution:"Springer Fachmedien Wiesbaden"
~language:"deu"
~subject:"Namenssponsoring"
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Arthur Andersen and Co. <London>
Canada / Dept. of Industry, Trade and Commerce / Industrial and Trade Enquiries Division
Deutsch-Amerikanische Handelskammer <New York, NY>
Springer Fachmedien Wiesbaden
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Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
-
2018
Persistent link: https://www.econbiz.de/10011865352
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