//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Arthur D. Little International Inc. <Wiesbaden>"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Germany
Marketing theory
Online-Marketing
Deutschland
2
Marketing management
2
Marketingmanagement
2
Product design
2
Produktgestaltung
2
Environmental management
1
Fallstudie
1
Innovation management
1
Innovationsmanagement
1
Marketing
1
Produktmanagement
1
Umweltbezogenes Management
1
Umweltmanagement
1
Umweltschutz
1
Umweltverträgliches Produkt
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Fallstudiensammlung
1
Language
All
German
2
Author
All
Little, Arthur D.
2
Annighoefer, Frank
1
Annighöfer, Frank
1
Hehner, Torsten
1
Knell, Wolfgang
1
Institution
All
Arthur D. Little International Inc. <Wiesbaden>
American Marketing Association
34
Springer Fachmedien Wiesbaden
16
Fördergesellschaft Marketing an der Universität Augsburg
12
Books on Demand GmbH <Norderstedt>
7
Information Resources Management Association
4
De Gruyter Oldenbourg
3
IGI Global
3
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Campus Verlag
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
European Advertising Academy
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
UVK Verlagsgesellschaft mbH
2
Universität Siegen / Lehrstuhl für Marketing
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bildungswissenschaftliche Hochschule Flensburg
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
more ...
less ...
Published in...
All
Gabler-Management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management erfolgreicher Produkte
Little, Arthur D.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10014004865
Saved in:
2
Ökologische Senkrechtstarter : die Studie zu grünen Markterfolgen
Knell, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10000373886
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->