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~institution:"Bauhaus-Universität Weimar"
~institution:"Information Resources Management Association"
~subject:"Brand equity"
~subject:"Internationales Marketing"
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Markendialog <11, 2007, Frankfurt, Main>
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RWTH Aachen
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Robert Schuman Centre for Advanced Studies
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Global
branding
; volume1
Information Resources Management Association
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2020
Persistent link: https://www.econbiz.de/10012041605
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Real Estate
Branding
Assessment - REBA : Customer-Based Brand Equity(CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext
Hofmann, Ralph W.
-
2017
Persistent link: https://www.econbiz.de/10011666388
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