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~institution:"Bertelsmann Stiftung"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Kreutzer, Ralf T."
~source:"econis"
~subject:"Brand management"
~subject:"Unternehmenskultur"
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Kreutzer, Ralf T.
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Digitale Markenführung : digital Branding in Zeiten divergierender Märkte
Kilian, Karsten
;
Kreutzer, Ralf T.
-
2022
Persistent link: https://www.econbiz.de/10012545006
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Digitale Markenführung : Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
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2017
Persistent link: https://www.econbiz.de/10011625087
Saved in:
3
Ausgewählte Aspekte des Digital Branding : Handlungskonzepte für die digitale Markenführung
Kreutzer, Ralf T.
;
Merkle, Wolfgang
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2015
Persistent link: https://www.econbiz.de/10010529521
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