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~institution:"Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München>"
~institution:"Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam."
~institution:"Springer Fachmedien Wiesbaden"
~type_genre:"Thesis"
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Website
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Advertising effects
1
Augenfolgebewegung
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Benutzerfreundlichkeit
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Deutschland
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Faktorenanalyse
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Germany
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utilitarian and hedonic information systems
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Ernst, Claus-Peter Hermann
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Löffel, Marc
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Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München>
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Springer Fachmedien Wiesbaden
Verlag Dr. Kovač
2
Ekonomiska forskningsinstitutet <Stockholm>
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RWTH Aachen
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Universität Stuttgart
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Zeitungswebsites : der Einfluss von Usability und Design auf den Werbeerfolg
Löffel, Marc
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2015
Persistent link: https://www.econbiz.de/10011303743
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Factors driving social network site usage
Ernst, Claus-Peter Hermann
-
2015
Persistent link: https://www.econbiz.de/10011281329
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