//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Deutschland / Bundesministerium für Gesundheit"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Werbewirkung
4
Advertising effects
3
Consumer behaviour
2
Konsumentenverhalten
2
Advertising planning
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Brand image
1
Brand management
1
Deutschland
1
Emotion
1
Jugend
1
Kind
1
Markenartikel
1
Markenführung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Multimedia
1
Perception
1
Psychology of advertising
1
USA
1
United States
1
Wahrnehmung
1
Werbeplanung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Working Paper
1
Language
All
English
1
Author
All
Vanhuele, Marc
1
Institution
All
Books on Demand GmbH <Norderstedt>
Chambre de commerce et d'industrie de Paris
Deutschland / Bundesministerium für Gesundheit
Ernst-Moritz-Arndt-Universität Greifswald
1
Peter Lang AG
1
Published in...
All
Les cahiers de recherche / HEC Paris
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->