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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Tectum Verlag"
~language:"deu"
~person:"Deichsel, Alexander"
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Brand management
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Markenführung
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Sociology
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Soziologie
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Alexander Deichsel
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Beziehungsmarketing
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Brand image
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Deutschland
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Deichsel, Alexander
Burmann, Christoph
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ECONIS (ZBW)
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Grundlagen der Markensoziologie : die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
Deichsel, Alexander
;
Errichiello, Oliver Carlo
; …
-
2017
Persistent link: https://www.econbiz.de/10014013196
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Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010281
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