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~institution:"Books on Demand GmbH <Norderstedt>"
~subject:"Advertising"
~subject:"Markenführung"
~subject:"Social Web"
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Advertising
Markenführung
Social Web
Brand image
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Markenimage
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Brand management
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Consumer behaviour
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Emotion
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Altmayer, Winfried
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Books on Demand GmbH <Norderstedt>
Springer Fachmedien Wiesbaden
18
NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Brandsboard e.V.
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Campus Verlag
1
Chambre de commerce et d'industrie de Paris
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EBS Business School
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Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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World Advertising Research Center <Henley-on-Thames>
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ECONIS (ZBW)
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Altmayer, Winfried
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2021
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