King, Ruth C. (contributor); Sen, Ravi (contributor); … - 2002 - [Elektronische Ressource]
address the following research questions:
1. Under what conditions should traditional offline sellers (retailers) incorporate … light on the effect of the marketing environment on
a firm’s channel choice [19, 24]. We find that the research on direct … channels has focused
mainly on the optimization of operations within the firm [20, 21], while the research on
retail channels …