Grebitus, Carola; Bruhn, Maike - Center for Agricultural and Rural Development (CARD), … - 2006
analysis, semantic
networks, spreading activation network model.
1
1 Introduction
Saturated markets and increasingly …, consumers’ cognitive processes are taken into account. Schema
theory and the ‘spreading activation network’ model can explain …-
tion and evaluation of pork quality. Therefore, we discuss schema theory and the spreading acti-
vation network model to …