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~institution:"Center for Agricultural and Rural Development (CARD), Iowa State University"
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Country of Origin as a Brand: The Case of New Zealand Lamb
Babcock, Bruce Alan
;
Clemens, Roxanne
-
Center for Agricultural and Rural Development (CARD), …
-
2004
New Zealand has used
country-of-origin
labeling
(COOL) as a "country brand" to differentiate New Zealand lamb in …
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