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~institution:"Center for Economic Research <Tilburg>"
~subject:"Marketing management"
~subject:"Political communication"
~type_genre:"Working Paper"
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Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
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