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~institution:"Center for Economic Research <Tilburg>"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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