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~institution:"Center for the Study of Industrial Organisation"
~institution:"Friedrich-Schiller-Universität Jena / Wirtschaftswissenschaftliche Fakultät"
~institution:"Svenska Handelshögskolan <Helsinki>"
~language:"eng"
~person:"Storbacka, Kaj"
~subject:"Consumer behaviour"
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Center for the Study of Industrial Organisation
Friedrich-Schiller-Universität Jena / Wirtschaftswissenschaftliche Fakultät
Svenska Handelshögskolan <Helsinki>
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Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
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ECONIS (ZBW)
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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking
Storbacka, Kaj
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1994
Persistent link: https://www.econbiz.de/10000893387
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