Israel, Mark (contributor) - 2003 - [Elektronische Ressource]
Management & Strategy, Kellogg School of Management, Northwestern University. 2001
Sheridan Road, Evanston IL, 60208. Email: m … their products. Following this lead, Xiao (2003)
uses a firms’ age as a direct measure of consumers’ knowledge of its … probability
– which is based on their knowledge of the firm’s reputation and thus allowed to improve with age – and
update the …