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~institution:"Center of Market Oriented Product and Production Management"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Marketing
12
Marketing management
10
Einzelhandel
2
Market research
2
Marktforschung
2
Retail trade
2
Beziehungsmarketing
1
Brand
1
Competition
1
Consumer behaviour
1
Consumer goods industry
1
Consumer society
1
Customer satisfaction
1
Handelsmarke
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenartikel
1
Markenname
1
Merchandising
1
Production management
1
Produktionswirtschaft
1
Relationship marketing
1
Store brand
1
USA
1
United States
1
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1
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1
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11
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Graue Literatur
5
Lehrbuch
5
Non-commercial literature
5
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5
Collection of articles of several authors
2
Sammelwerk
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1
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English
6
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5
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Huber, Frank
5
Appelmann, Eva
3
Schneider, Sebastian
3
Meyer, Frederik
2
Barwise, Patrick
1
Johnson, Brian
1
Kumar, Nirmalya
1
Meehan, Sean A.
1
Nunes, Paul
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
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Center of Market Oriented Product and Production Management
Harvard Graduate School of Business Administration
American Marketing Association
38
Springer Fachmedien Wiesbaden
25
OECD
10
Edward Elgar Publishing
7
Fördergesellschaft Marketing an der Universität Augsburg
7
NetLibrary, Inc
7
Haufe-Lexware GmbH & Co. KG
6
Verlag Franz Vahlen
6
Chartered Institute of Marketing
5
Duncker & Humblot
5
Verlag Dr. Kovač
5
American Management Association
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
IGI Global
4
Information Resources Management Association
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachhochschule Reutlingen / European School of Business
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Berliner Wissenschafts-Verlag
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
5
Ideas with impact
1
Management dilemmas
1
The Harvard business review paperback series
1
What is? series
1
Source
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ECONIS (ZBW)
11
Showing
1
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date (oldest first)
1
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2020
-
16. Auflage
Persistent link: https://www.econbiz.de/10012420481
Saved in:
2
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Schneider, Sebastian
-
2017
-
13. Auflage
Persistent link: https://www.econbiz.de/10011753628
Saved in:
3
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Appelmann, Eva
;
Schneider, Sebastian
-
2016
-
12. Auflage
Persistent link: https://www.econbiz.de/10011574021
Saved in:
4
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Meyer, Frederik
;
Appelmann, Eva
-
2015
-
11. Auflage
Persistent link: https://www.econbiz.de/10011401168
Saved in:
5
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Meyer, Frederik
;
Appelmann, Eva
-
2014
-
10. Aufl
Persistent link: https://www.econbiz.de/10010492171
Saved in:
6
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
7
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
8
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
9
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
10
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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1
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