Czarniawska, Barbara - Handelshögskolan, Göteborgs Universitet - 2004
of concepts: –imitation and invention, identity and alterity, custom and fashion, illustrating their relevance for … answers that inventions occur because of imitation and fashion. Ideas, practices, or objects that became imitated and … therefore widely spread are not fashionable anymore. An established fashion becomes its opposite – a custom or an institution …