Dolan, Paul; Metcalfe, Robert - Centre for Economic Performance, LSE - 2013
There is increasing research on the exogenous impact of descriptive social norms on economic behavior. The research to … irrespective of whether information is provided or not. We find that social norms reduce consumption by around 6% (0.2 standard … over time. Secondly, we do not find that social norms work online (even with experienced consumers who are used to online …