Brida, JG.; Pulina, M.; Riaño, E. - Centro Ricerche Nord Sud (CRENoS) - 2010
and loyalty) is used and a structural equation model is estimated as a confirmatory tool of the hypothetical model. The … experience and learn new things. Loyalty also positively influences the probability to return to the MART and recommend to … friends and family. However, visit the city or the region of Trentino has no impact on satisfaction and loyalty to the MART …