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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>"
~institution:"IP Deutschland GmbH <Köln>"
~institution:"Technische Universität Braunschweig"
~type_genre:"Arbeitspapier"
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Chambre de commerce et d'industrie de Paris
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
IP Deutschland GmbH <Köln>
Technische Universität Braunschweig
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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