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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Erasmus Research Institute of Management"
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Search: subject:"Consumer preferences"
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Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Internet
2
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1
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1
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1
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Category management
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Marketing theory
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Messung
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Mortgage
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Organic farming
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Perception
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Psychology of advertising
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Franses, Philip Hans
3
Verhoef, Peter C.
3
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1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Loef, Joost
1
Luna, David
1
Schwob, Alexandre
1
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1
Vanhuele, Marc
1
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1
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1
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1
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1
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1
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1
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Chambre de commerce et d'industrie de Paris
Erasmus Research Institute of Management
National Bureau of Economic Research
530
Springer Fachmedien Wiesbaden
130
OECD
45
American Marketing Association
36
International Energy Agency
30
Verlag Dr. Kovač
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
17
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
13
Christian-Albrechts-Universität zu Kiel
12
RWTH Aachen
12
Agricultural and Applied Economics Association - AAEA
11
Nomos Verlagsgesellschaft
11
Österreichisches Institut für Wirtschaftsforschung
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
European Association of Agricultural Economists - EAAE
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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ERIM report series research in management
7
Les cahiers de recherche / HEC Paris
2
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ECONIS (ZBW)
9
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1
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
4
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
5
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
6
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
7
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
8
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
9
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
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