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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Markenführung
Marketingmanagement
Brand management
3
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3
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1
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Automotive industry
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Chambre de commerce et d'industrie de Paris
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
Springer Fachmedien Wiesbaden
96
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
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Verlag Dr. Kovač
12
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
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De Gruyter Oldenbourg
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Deutsche Werbewissenschaftliche Gesellschaft
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Edward Elgar Publishing
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Helmut-Schmidt-Universität
4
Springer International Publishing
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Verlag Franz Vahlen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Institut für Handelsmanagement <Münster (Westf)>
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UVK Verlagsgesellschaft mbH
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Österreichische Werbewissenschaftliche Gesellschaft
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Bundesvereinigung City- und Stadtmarketing Deutschland
2
Erasmus Research Institute of Management
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
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Les cahiers de recherche / HEC Paris
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
3
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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