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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>"
~source:"econis"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Working Paper"
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Firmenimage
Konsumentenverhalten
Brand management
2
Consumer behaviour
2
Markenführung
2
Advertising effects
1
Advertising planning
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Automotive industry
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Brand
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Brand image
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Experiment
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Kfz-Industrie
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Markenartikel
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Markenimage
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Psychology of advertising
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USA
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United States
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Czellar, Sandor
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Luna, David
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Schwob, Alexandre
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Vanhuele, Marc
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Voyer, Benjamin G.
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Chambre de commerce et d'industrie de Paris
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
Erasmus Research Institute of Management
2
Robert Schuman Centre for Advanced Studies
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Hannover / Institut für Marketing & Management
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Les cahiers de recherche / HEC Paris
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ECONIS (ZBW)
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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