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~institution:"Chartered Institute of Marketing"
~language:"eng"
~type:"journal"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliographie enthalten"
~type_genre:"Lehrbuch"
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Marketing fundamentals : the official CIM coursebook
Chartered Institute of Marketing
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London : Routledge, Taylor & Francis Group
;
früher: …
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Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
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