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~institution:"Christian-Albrechts-Universität zu Kiel"
~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~institution:"Logos Verlag Berlin"
~person:"Krehl, Oliver R."
~type_genre:"Thesis"
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Christian-Albrechts-Universität zu Kiel
Fördergesellschaft Marketing an der Universität Augsburg
Logos Verlag Berlin
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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R.
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1995
Persistent link: https://www.econbiz.de/10000924505
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