Northcraft, Gregory B.; Griffith, Terri L.; Fuller, Mark A. - College of Business, University of Illinois at … - 2009
Adaptive structuration theory (AST, DeSanctis and Poole 1994) describes how people come to understand and use a technology. In this paper we develop the idea of proactive structuration--how social networking can be proactively managed in order to speed the comprehensive adaptation of a...