Chen, Yijuan; Ma, Xiaojing; Pan, Qiang - College of Business and Economics, Australian National … - 2013
industry. We construct a theoretical model which shows that the word-of-mouth effect together with a sliding …We study the word-of mouth effect on movies with platform release, a common marketing strategy in the motion picture ….S. motion picture industry from 2000 to 2005, we quantify the word-of mouth sales and estimate the information transmission …