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~institution:"Columbia University and Universitat Pompeu Fabra"
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Columbia University and Universitat Pompeu Fabra
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Word
of
Mouth
and Taste Matching: A Theory of the Long Tail
Hervas-Drane, Andres
-
Columbia University and Universitat Pompeu Fabra
-
2007
other consumers. Product evaluations prior topurchase and
word
of
mouth
are shown to arise endogenously, and increasethe …
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