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~institution:"Consumer Research Institute, inc."
~institution:"Erasmus Research Institute of Management"
~subject:"Konsum"
~subject:"Werbung"
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Werbung
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
2
Advertising effects
2
Internet
2
Theorie
2
Theory
2
Werbewirkung
2
Brand management
1
Category Management
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Consumption
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Fashion
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Fleischwaren
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Becker, Helmut
1
Dolfsma, Wilfred
1
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1
Loef, Joost
1
Thorelli, Hans B.
1
Verlegh, Peeter W. J.
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Consumer Research Institute, inc.
Erasmus Research Institute of Management
National Bureau of Economic Research
19
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
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5
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2
Bain & Company <Boston, Mass.>
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OECD
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1
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademia Ekonomiczna w Krakowie
1
American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
1
Bureau of Agricultural Economics, Canberra (Australia)
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Deutschland / Bundeswehr / Universität Hamburg
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Economist Intelligence Unit
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Edward Elgar Publishing
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European Advertising Academy
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European University Institute
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
ILO International Labour Office
1
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
3
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
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