Tsakiridou, Efthimia; Mattas, Konstadinos; Bazoche, Pascale - Département Sciences Sociales, Agriculture et … - 2012
The use of labels on fresh fruits have significantly influenced and transformed the fresh produce market over the last decade. While it is well-known from the literature that food labels notably shape consumers' choices and consequently their willingness to pay (WTP) incremental premiums for...