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~institution:"DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Psychology of advertising"
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DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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