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~institution:"De Gruyter Oldenbourg"
~person:"Benkenstein, Martin"
~person:"Ceyp, Michael H."
~person:"Gierl, Heribert"
~person:"Winkelmann, Peter"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter
;
Spandl, Torsten
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2023
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9., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012939712
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