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~institution:"DePaul University / College of Commerce"
~institution:"RWTH Aachen"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Sammelwerk"
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Marketing management
Marketingtheorie
Marketingmanagement
7
Eastern Europe
5
Osteuropa
5
Strategisches Management
5
Ostmitteleuropa
4
Strategic management
4
Auslandsinvestition
3
Foreign investment
3
Marketingstrategie
3
Competitive strategy
2
International market entry
2
Internationaler Markteintritt
2
Marketing
2
Multinationales Unternehmen
2
Transnational corporation
2
Wettbewerbsstrategie
2
1971-2013
1
Beziehungsmarketing
1
Börsenkurs
1
Central-Eastern Europe
1
Consumer behaviour
1
Credit rating
1
Finanzierung
1
Firm performance
1
Forschung und Entwicklung
1
Globalisierung
1
Globalization
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Großunternehmen
1
Industrial research
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Innovation management
1
Innovationsmanagement
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Internationalisierung
1
Joint Venture
1
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Aufsatzsammlung
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Collection of articles of several authors
6
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3
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Springer, Reiner
4
Chadraba, Petr
2
Peuker, Victoria
1
Willmann, Daniel
1
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DePaul University / College of Commerce
RWTH Aachen
American Marketing Association
28
Springer Fachmedien Wiesbaden
14
European Society for Opinion and Marketing Research
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Athens Institute for Education and Research
2
Edward Elgar Publishing
2
European Advertising Academy
2
European Marketing Academy
2
Freie Universität Berlin / Institut für Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing
2
Universität Wien / Lehrstuhl für Marketing
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Air Transport Research Society
1
Akademische Marketinggesellschaft
1
Akademische Verlagsgemeinschaft München
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
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ECONIS (ZBW)
7
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1
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
Saved in:
2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
4
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
5
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
6
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
7
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
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