Rufaidah, Popy; Razzaque, Mohammed A.; Walpole, Allan - Departemen Manajemen dan Bisnis, Fakultas Ekonomi - 2003
Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...