Dwiyanto, Meydi Yusuf - Departemen Manajemen dan Bisnis, Fakultas Ekonomi - 2011
The purpose of this paper is to examine how does the consumer ethic, level of materialism and consumer buying interest … product are dependent on the attitudes they have toward counterfeits, which can be influenced by ethics and materialism …. Materialism not high enough in college student they do not concern about luxurious of his life and buying interest toward …