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~institution:"Department Volkswirtschaftlehre, Universität Bern"
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coupons
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customer reward programs
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loyalty discounts
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mixed equilibria
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switching costs
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Ackermann, Philipp
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Department Volkswirtschaftlehre, Universität Bern
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Loyalty Rewards and Monopoly Pricing
Ackermann, Philipp
-
Department Volkswirtschaftlehre, Universität Bern
-
2010
This article examines the impact of customer
reward
programs on the competitive outcome in duopolistic markets. We …
Persistent link: https://www.econbiz.de/10008570652
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