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~institution:"Department of Economics and Business, Universitat Pompeu Fabra"
~person:"Bijmolt, Tammo H. A."
~person:"Degryse, Hans"
~person:"Loayza, Norman"
~subject:"Stakeholders"
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Bijmolt, Tammo H. A.
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Loayza, Norman
Torres, Anna
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Department of Economics and Business, Universitat Pompeu Fabra
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
-
Department of Economics and Business, Universitat …
-
2010
theoretical contentions using panel data comprised of 57 global brands originating from 10 countries (
USA
, Japan, South Korea …
Persistent link: https://www.econbiz.de/10008529191
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