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~institution:"Deutscher Dialogmarketing Verband"
~institution:"Technische Universität Braunschweig"
~institution:"Universität Rostock"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Research"
~isPartOf:"Springer eBook Collection"
~person:"Backhaus, Christof"
~subject:"Germany"
~subject:"Sponsorship"
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Technische Universität Braunschweig
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
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