//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Dhanāgār-Heeṅ-P̱raḥdeś-Daiy"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenführung"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
USA
Consumer behaviour
87
Konsumentenverhalten
87
Verbraucherverhalten
83
Deutschland
41
Germany
41
Marketing
15
Social Web
13
Social web
13
Markenpolitik
12
Brand management
11
Electronic Commerce
11
Nachhaltigkeit
11
Theorie
9
Theory
9
Brand image
8
Einzelhandel
8
Kaufentscheidung
8
Markenimage
8
Nachhaltiger Konsum
8
Online-Marketing
8
Sustainable consumption
8
Werbung
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Retail trade
7
Geschäftsmodell
6
Internet marketing
6
Nachhaltige Entwicklung
6
Purchase decision
6
Social Media
6
Sustainable development
6
Verbraucher
6
Advertising effects
5
Austria
5
Consumers
5
Kaufverhalten
5
Marketingmanagement
5
Marktforschung
5
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Hochschulschrift
5
Thesis
5
Collection of articles of several authors
2
Sammelwerk
2
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Conference proceedings
1
Handbook
1
Handbuch
1
Konferenzschrift
1
more ...
less ...
Language
All
German
8
English
6
Author
All
Burmann, Christoph
3
Gutjahr, Gert
2
Baumgarth, Carsten
1
Diehl, Sandra
1
Dierks, Alexander
1
Errichiello, Oliver Carlo
1
Hack, Andreas
1
Hanisch, Stephan
1
Huber, Frank
1
Kleine-Kalmer, Barbara
1
Koinig, Isabell
1
Rosina, Margarete
1
Schmidt, Holger J.
1
Steiner, Paul
1
Weis, Michaela
1
Zschiesche, Arnd
1
more ...
less ...
Institution
All
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
Springer Fachmedien Wiesbaden
National Bureau of Economic Research
63
American Marketing Association
11
Information Resources Management Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
IGI Global
3
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Federal Reserve Bank of New York
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
INSEAD
2
NetLibrary, Inc
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Erasmus Research Institute of Management
1
more ...
less ...
Published in...
All
Research
5
Innovatives Markenmanagement
3
Essentials
1
Familienunternehmen und KMU
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Payment systems report
1
Quick Guide
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken
Steiner, Paul
-
2022
Persistent link: https://www.econbiz.de/10012797383
Saved in:
2
Digital payment is to be the most prefered choice
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
-
2018
Persistent link: https://www.econbiz.de/10012220498
Saved in:
3
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
Saved in:
4
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
Saved in:
5
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
6
Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011632772
Saved in:
7
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
8
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
9
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
10
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->